Germany at SXSW 2017

Welcome to the eighth edition of the joint presentation of Germany at South by Southwest! Again we have invited German artists, creative companies and institutions so they can present themselves to their international guests at the German Pavillion, part of the SXSW Trade Show, and at the German Haus.

SXSW Trade Show highlights the integrations and overlaps between SXSW’s converging industries, hosting a diverse range of forward-thinking exhibitors. The several stages like Pitch Stage or Next Stage located throughout the Trade Show feature content aimed to promote discovery, education, and inspiration. Come find us in the International Pavilion where you can experience the next level of innovation and creativity from across the globe.

Each of our days at SXSW will have an umbrella topic, which will set the tone for events at the German Pavillion and German Haus. They will be the base for lively discussions, panels, networking opportunities, matchmakings and music showcases. Our tailor made program at both locations is nothing short of Wunderbar!


German Pavilion @ SXSW Trade Show

The German Presentation at the SXSW Trade Show is organized and conducted by Koelnmesse in the name of the Federal Ministry for Economic Affairs and Energy in close cooperation with the Cultural and Creative Industries Initiative of the Federal Government, the Association of the German Trade Fair Industry (AUMA) and Initiative Musik. 

Dates & Hours:

Sunday to Tuesday, March 12-14
Wednesay, March 15
Austin Convention Center
Booth No: 1009

German Haus

Dates & Hours:

Saturday, March 11th - Smart Cities
Sunday, March 12th - Lifestyle & Entertainment
Monday, March 13th - Intelligent Future & Wearables
Tuesday, March 14th - The New Sound of Music - Exploring the Future of Audio Intelligence
Wednesday, March 15th - Wunderbar - Music Day