New Technologies, New Industries (AI, VR, AR & co.)


Author: Prof. Dr. PETER GENTSCH, Consultant, Digital Devotion Group GmbH

Without a doubt, artificial intelligence (AI) will be one of the major economic game changers in the future. A decade from now, most businesses will be AI-driven, especially in customer facing areas such as marketing, sales, and services. However, AI is currently receiving so much attention that we run the risk of falling into the “overhyped and undelivered” trap. The victories of AI in chess, Jeopardy, and Go tournaments may make for good storytelling, but we must bridge the gap between entertaining examples and serious business requirements and solutions. There is quite a strong foundation in Germany for professionals, academics, and companies when it comes to AI. They are just not as well-known as the US giants.

At German Haus during SXSW 2018, an entire day will evolve around the topic of AI. In addition, new trends and technologies from the virtual reality sector will be featured. We will discuss how companies can systematically unleash the value of both fields in terms of optimizing processes and enabling new business models. During our AI & VR day at German Haus we will illustrate the current potential of AI within the digital space, and we will investigate various best and next practices from different companies and industries within panels, pitches, and keynote talks. Beyond that, we will look behind the scenes of the new ecosystems involving AI. Due to the massively increased level of autonomy and automation of communication and interaction - from the perspective of both the company and the customer - new digital ecosystems are evolving. They will require new marketing and communication approaches and tools.

>> Sunday, March 11th @ German Haus